Turn your expertise into a clear, practical digital product.
We help creators and experts turn valuable knowledge into a useful, commercially sensible digital product — developing the product and the agreed materials needed to launch it. You bring the expertise. We help turn it into something your audience can buy and use.
Have you always wanted to create your own digital product?
Then perhaps now is the time to turn the right part of what you know into something real.
You may already have everything you need.
You may already have years of expertise, useful ideas and a audience that values what you know.
The difficult part is deciding what is worth building, who it's for, what problem it should solve and what needs to be left out.
You are an expert in your field, not a digital product manager.
A clear path from expertise to launch.
Your Expertise
Product Opportunity
Digital Product
Launch Materials
Ready to Launch
From expertise to a product ready to put in front of your audience.
What Makes a Strong Digital Product
A strong digital product does not try to teach everything you know. It focuses your expertise on a real problem for a specific audience, with a clear outcome.
We help you decide what to work to build, shape the product around that outcome and develop it into something clear, practical and ready for your audience.
Real Knowledge.
Practical Products.
Greater Impact.
Everything You Need to Get Your Product Ready to Launch
- 01
Product Opportunity
We help identify the right product, audience, problem and customer outcome.
- 02
Product Creation
We turn your expertise into a clear, practical digital product.
- 03
Launch Materials
We create the support messaging and marketing materials needed to introduce the product to your audience.
- 04
Your Expertise. Your Voice.
You remain the support and trusted voice. We do the work behind the scenes.
Experience Behind Solid Ground
Solid Ground is founded by Amanda Erguvenc, who brings nearly three decades of experience turning complex information and ideas into clear, practical systems that people can actually use.
That experience, together with her business-building background, underpins the way Solid Ground approaches digital products: identify what matters, remove unnecessary complexity and turn good ideas into something practical.
The Products We Can Build
Your expertise can become different types of digital products, depending on your audience, the problem you want to solve and the outcome you want to help them achieve.
The product should be a natural extension of your existing work and give your audience a practical way to apply your expertise.
We do not force your knowledge into a rigid template. The format follows the outcome your audience needs.
Guide · Programmes· Workbook· Assessment· Calculator· Resource Library
A Partnership
Behind the Scenes
Solid Ground works with you to turn your expertise into a digital product and the launch materials needed to take it to your audience.
We help identify the right opportunity, create the product, develop the supporting launch materials and prepare it for launch.
Rather than a traditional consultancy fee, we work on an agreed revenue-share basis, so our interests are in the same place: we create together.
What the Partnership Covers
Product Opportunity
Identify the right product and audience.
Product Creation
Turn your expertise into a clear product.
Launch Materials
Create support messaging and marketing materials.
Launch Preparation
Get everything ready for a successful launch.
How We Share Responsibility
Your role
Share your expertise, review key decisions and bring your unique insight. Be hands-on where you’d benefit.
Our role
We take care of the product thinking, structure, creation, materials and launch planning.
Launch is a team.
Have you always wanted to create your own digital product?
Then why not explore what we could build from what you already know